Many offices and departments on campus produce their own memos, letters, invitations, booklets and fliers that meet the individual objectives of their unit. But every communication tool at UF needs to have one thing in common, no matter where it originates: They can be effective only if they reflect consistency and clarity in their messages. University-wide consistency in writing style builds the credibility of our publications, demonstrates our commitment to high-quality and enhances our stakeholders’ understanding of The University of Findlay.

Guidelines. Not rules.

The guide is intended to be a foundation upon which to base your writing decisions. It will help you improve the clarity and consistency of communications coming out of your office or department. The Associated Press (AP) Stylebook is the University's primary style guide because much of our writing is intended for external readers — prospective students, donors, business leaders, news reporters, and the general public. For issues not addressed here, consult the AP Stylebook.

https://www.findlay.edu/offices/marketing-communication/brand-guidelines/writing-style-guide