Visual and Writing Style Guides

Created by Irene Martin, Modified on Wed, 12 Oct 2022 at 11:07 AM by Irene Martin

Visual Style Guide Introduction

It is vital to elevate the University’s presence that we speak with one “voice” that consistently positions the University as one of the best private schools in the Midwest. This message is not only delivered by the words we say but also by the visual language we use. A visual identity is more than a logo. It’s all the graphic elements we use to tell the University’s story. The following visual style guide provides the tools needed to communicate as one university. Amplifying the impact of the university’s brand in a highly competitive marketplace. 

Please follow the link below for usage guidelines and downloadable versions of the University's official logos.

Writing Style Guide

Many offices and departments on campus produce their own memos, letters, invitations, booklets and fliers that meet the individual objectives of their unit. But every communication tool at UF needs to have one thing in common, no matter where it originates: They can be effective only if they reflect consistency and clarity in their messages. University-wide consistency in writing style builds the credibility of our publications, demonstrates our commitment to high-quality and enhances our stakeholders’ understanding of The University of Findlay.

Guidelines. Not rules.

The guide is intended to be a foundation upon which to base your writing decisions. It will help you improve the clarity and consistency of communications coming out of your office or department. The Associated Press (AP) Stylebook is the University's primary style guide because much of our writing is intended for external readers — prospective students, donors, business leaders, news reporters, and the general public. For issues not addressed here, consult the AP Stylebook.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article